Save from anywhere
Share a product page from Safari or any app and Etala reads its title, image and price. Or type a few things one per line, scan a barcode, name it from a photo, or ask Siri.
Wishlist & price tracker for iPhone and iPad
Save anything you want. We'll watch the price.
Share any product page from Safari to save it to a list. Your own devices keep an eye on the price, and Etala tells you when it's time to buy. No account, no ads, no subscription.
Coming soon to the App Store
For iPhone and iPad with iOS 26 or later.
What it does
One calm place for everything you're waiting to buy.
Prices watched, quietly
Your own iPhone and iPad check the prices you care about. Set a private target and hear when it's reached, when something's back in stock, or when another shop has it for less.
Lists, and lists to share
Give each list a name, a colour and an icon, sort by Need, Want or Someday, and add tags and notes. Invite the people you choose to plan gifts together.
Shop trips
Pick a shop and go, online or in store. Tick things off as they go in the basket and finish with a till receipt that shows what you saved.
Widgets and Live Activity
Price drops on your Home Screen and Lock Screen, a widget for any list, and your shopping trip live on the Lock Screen and in the Dynamic Island.
Private by design
No account, no analytics, no third-party SDKs. Your lists live on your devices and in your own iCloud, with daily backups to iCloud Drive.
Price tracking
Checked by your own devices, not by us.
There is no Etala server watching prices. Your iPhone or iPad looks at the shop pages you saved, in the background, when you open the app, or when you pull to refresh, and keeps the history.
The chart says whether to buy now or wait, and knows when Black Friday, Prime Day or the January sales are coming. Set a target price only you can see, and Etala lets you know when:
- the price reaches your target
- it's back in stock
- another shop has it for less, by as much as you decide counts
- an offer brings it down to your target
Estimates made on your device are labelled as estimates, and never trigger an alert.
Shared lists
Plan gifts together.
Invite the people you choose through iCloud, and changes reach everyone within seconds. Your target prices and tags stay private to you, even on a shared list.
Only the person who shares a list needs Premium. The people you invite don't.
Privacy
No account and no server: Etala never sees your lists.
Your lists live on your devices and in your own iCloud. The app goes online only to do its job: syncing through iCloud, checking the shop pages you saved, fetching shop logos, and opening Google Shopping when you ask it to.
- No account to create
- No analytics or tracking
- No third-party SDKs
- Backed up daily to your iCloud Drive
Premium
Free to start. One payment, yours for good.
The free version holds 3 lists and 50 items. Premium lifts both limits and lets you share lists. It's a one-time purchase, shared with your Family Sharing group.
Go over a limit and nothing you've saved is locked away. Everything you have stays yours either way.
Etala
Premium, itemised
Free
- Lists
- 3
- Items
- 50
Premium
- Lists
- Unlimited
- Items
- Unlimited
- Shared lists
- Included
- Family Sharing
- Included
TotalOne payment
Yours for good.
No ads · no account · no subscription
The name
Why Etala?
The name comes from etalage, the shop-window display (French étalage; in Dutch, etalage is the shop window and etaleren means to lay out on display). Etala is your own curated storefront: the things you want, laid out so you can watch them and pick the right moment to buy. It's short, and it's easy to say in any language.
Start a list. Let the prices come to you.
Free to download, with Premium for when one list turns into many.
Coming soon to the App Store
For iPhone and iPad with iOS 26 or later.